what we got:
Supertails, a supercool pet brand wanted to run a campaign for their annual swag sale. A sale that offers a range of products that gives your pet a swag life.
The brand wanted the basic essentials of an improved customer base, highlight their range of products and most importantly to deliver home the message of giving your pet a “Swag life with Supertails.”
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We needed an exceptional way to communicate this supercool swag sale by supertails. And we found one!
what we did:
We added the swag to our communication.
A Rap.
Isn’t rap the definition of swag? Well, we made it. Plus. Plus. Plus. A bunch of pets rapping in style, that's it, we had your attention.
We had a bunch of cats and dogs swaying to the cool rhythm of the swag sale rap that communicated the required message with a cool ease. This was paired with some flamboyant aesthetics and catchy beats.
